natruth &co.

Story

The term 'lifestyle' has become widely used in recent years. Our world is filled with endless supplies of goods and abundance of information. With the increasing diversification of customers and their needs, I ask myself these essential questions - what more do we need and where are we heading?

My love for the beauty of objects and the physical world motivates me to seek new ways to improve our world, however small my contributions may be. I want to help make the world a better place, just as bees help the ecosystem as small as they are.

In our day and age, our choices may reveal more about what we don’t get than what we have or want. Our customers may no longer be looking for answers, they may be looking for new perspectives.

I believe that the answer to comfort lies in 'nature' and 'honesty', when the outside chaos and noise of the world drifts away and one can finally find inner peace.

In 2018, ‘Hands on Design’ showroom in Milan, Italy. Here I found both the Japanese and Italian aesthetics of Light/Shadow and Modern/Classic.

Hands on Design digital catalog

In 2004, a piece by Arcade Murano, the artist I came across when I was working in AGITO in Roppongi. I remember the beauty of the glass that seemed to trap the light, the strength of the handmade work that conveyed intention and randomness, as well as the strong aura from the work.

True craftsmanship has a profound appeal that cannot be described by technique alone. It has a mysterious look and speaks to you intensely the moment you encounter it. We bring you such serendipity.

About

We have many years worked with brands as a lifestyle producer while managing stores and brands. We choose some countries like Italy from Europe and from Asia, and also online as a field where we can apply our experience and knowledge.
We carefully select our team members to help the client find the way to meet the needs in the market and cope with the issues. Let us explore the field together.

・Branding

the creative solutions to better position your brand in the global market.
* Contract term: a year ~

Our Partner : Branding Studio ZODIAC | Creative Boutique STANDBY

・Merchandising

from cost estimation to distribution, we support product development from start to finish.
* Contract term: 3 months ~

・Management

everything to do with shop management, from setting it up to improving your operations, we are your one-stop solution.
* Contract term: 6 months ~

・International Exposure

designing the best exposure for your brand or products in shops and exhibits such as Salone del Mobile in Milano.
* Contract term: a year ~

Our Partner : Shiina+Nardi Design s.n.c.

Producer Yuya Matsumoto

In 2000, I joined BALS CORPORATION (now Francfranc CORPORATION) as part of the team to launch of AGITO in Roppongi Hills. In 2004, I participated in the solo exhibition of Taizo Kuroda as head of planning and management, where I became interested in the 'essence of affluence in living'. Using this experience, I was part of the launch team of 'BALS TOKYO' in Roppongi Hills as a shop manager in 2008. In 2018, I took part in the launch of the TENOHA Milan commercial facility as merchandiser (MD) and display designer, the first overseas project of my career, which led to my appointment as the general manager of TENOHA Daikanyama. I was in charge of 'g GIFT AND LIFESTYLE' in Roppongi Hills in 2019, and from 2021 became the retail manager of 'ACCA KAPPA' at the import agency 'W and P Corporation'. I produce brand journeys from product to shop, while integrating the voices of both the artists and brand into the ultimate retail experience for their customers.

Outline

ナトゥルース

Company Name	natruth &co.
Foundation	04.2023
E-Mail	info@natruth.com
President	Yuya Matsumoto
Business Description	Interior and lifestyle products consulting/marketing agency/support for overseas expansion Import and wholesale of interior and lifestyle products (Hands on Design and Arcade Murano, Italy) Retail of interior and lifestyle products
Main Client	Shiina+Nardi Design s.n.c./ARCADE GROUP srl/ ZODIAC Corporation./Standby Inc./TRADE LABEL Co.,Ltd.